Instead, the brand has shifted its focus on consumers looking for a reliable running model, which is exactly what the newly-unveiled UltraBOOST 22 is. And while the series has enjoyed high-profile co-signs and collaborations, as well as financial success, it’s lost most of its appeal among savvy sneaker enthusiasts. Whether or not you ever believed in the adidas UltraBOOST line, it’s impossible to deny its influence on the footwear scene since launching in 2015.
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